What is Media Convergence and Why Does It Matter?

Thad Kubis of Birch Mountain Integrated Marketing Group will lead our August Small Business Success Monthly Breakfast.He’ll help us understand how to use various media channels to engage our best customers and generate new prospects.Understand the concept of media convergence, the importance of traditional, legacy media and new, emerging media like AR, VR, Experiential and how to use them all to lead to business success.
 
Thad Kubis has over 30 years of marketing experience across multiple verticals, using legacy, new and emerging media, targeting both the B2B and B2C marketing.A local Berkshires resident, he is a columnist for marketingtechnews.net, adjunct at The New York City College of Technology and formerly an Integrated Marketing trainer for the Direct Marketing Association
 
Coffee, bagels and networking begin at 8:00 am. Program starts promptly at 8:15 am. You’ll be on your way by 9:30 am. Please note: This breakfast will take place at the Equine Advocates located at 3212 Route 66 in Chatham. Cost is $10 per session. Non-members are $15. Bring a friend! RSVP to Amy, akneller@columbiachamber-ny.com Walk-in’s are also welcome. Hope to see you there!